THE NIL PLAYBOOK
This NIL Playbook provides a comprehensive guide for student athletes navigating Name, Image, and Likeness (NIL) opportunities. It covers everything from understanding what NIL is and how athletes can leverage their brand, to the legal and financial essentials of securing deals. My playbook emphasizes the importance of smart money management, building your personal brand through social media, and the role of agents and advisors in managing NIL opportunities. It also discusses how athletes and their families can support each other in the NIL journey, while balancing mental health, identity, and the pressure of fame. With a strong focus on compliance, this playbook helps athletes stay eligible by following rules and regulations, while also providing resources at the national level for further support. My final thoughts look ahead to the future of NIL and how athletes can continue to grow and evolve in this new landscape.